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According to bullet finance, many e-cigarette brands, including ivivi and platinum, have taken action to prevent minors and will check dealers from time to time to ensure that the ban is strictly enforced.
In fact, as a new type of tobacco, e-cigarette is more expensive than traditional tobacco, and its target audience is not minors.Underage e-cigarette smoking is just the explosion of the industry, and some players who want to make a quick buck flock to the industry, resulting in chaotic competition in the industry.
Before that, the sales of domestic seahorse lookah coils brands were mostly conducted on the Internet, which was a convenient, efficient and low-cost online sales system with low entry costs. The e-cigarette vendors mixed and matched, and the "ppt-e-cigarette" project could be seen everywhere.
With the advent of the regulatory ban, the way of life in the e-cigarette industry is quietly changing, while the industry's chaos is clearly contained.
The regulatory ban directly cuts off online sales channels and compares e-cigarettes to traditional tobacco on the same track.
The rapid growth and explosion of e-cigarettes over the past year or two has relied heavily on the Internet and capital, and many brands were already considering how to delist them soon after the ban.Those who survive are basically putting all their energy into the expansion of offline channels.Going offline will also make the brand more solid."Zhang gengbin, founder and CEO of iv everlight, told bullet finance magazine.
According to zhang gengbin, iv now has nearly 10,000 terminal outlets in northern guangzhou, Hong Kong, Macao, Taiwan and other second - and third-tier cities, including 3,000 key stores.
Before the announcement, platinum entered nanjing 711, Shanghai xishi, Beijing five beauty and other convenience stores, as well as JD and other 3C channels.Com house and China mobile in some provinces."After the announcement, platinum cooperated with national contractor tianyin," the spokesman said.Fang hui, chief marketing officer of platinum e-cigarette, said they launched a plan of "thousands of stores" in November last year and have identified more than 100 new stores so far, mainly in first - and second-tier cities.
In fact, the arrival of the regulatory wave has not only put pressure on China's king volcano bong industry to tighten brand sales channels, but also put pressure on the development of suppliers.
China is the birthplace of e-cigarettes and other e-cigarettes, and also the production base of e-cigarettes in the world today.China produces 95% of the world's e-cigarettes, most of which are exported.
But the world's largest e-cigarette market is in the United States, accounting for nearly half of the world market.
Regarding the impact of the us ban on the e-cigarette industry, Mr Fang made no secret of the fact that shenzhen is a major producer of e-cigarettes in the us and the us ban will have a significant impact on the e-cigarette industry in China.
The ban has not only had a huge impact on the domestic market in the United States, but also slowed the growth of the global e-cigarette market, zhang said.He told bullet financial that ah wei was ready to enter the us market, but was not in a hurry to enter the us market at the moment.
The first thing that is directly affected is some of the products that were originally exported to the United States.Non-tobacco-meat e-cigarettes still account for a large proportion of e-cigarette products, which can no longer be sold in the United States after they are banned in the country, and e-cigarette makers need to adjust their product mix.If the business is based on a contract, it depends on whether its brand business is significantly affected, but for some manufacturers that export their own brands to the United States, it does have a significant impact in the short term.Chen min analyzed "bullet finance".
But in the us, products that go beyond the ban do not mean they can rest assured.
In the U.S. market, things could change a lot this year."Chen min told bullet finance that the United States requires all fat buddha glass products sold in the market to be certified by PMTA (tobacco pre-marketing application) from may.However, PMTA certification is more expensive and takes a long time.For some small e-cigarette companies, this will be a natural threshold.
At present, from a global perspective, e-cigarette industry regulation has become the norm, e-cigarette companies to do is to comply with the regulation and action.
Fang hui believes that the announcement will speed up the industry restructuring, has relied on online sales of small brands have retired from the stage, the future can survive a certain degree of large and medium-sized brand financial strength.
"2019" is the year e-cigarettes are seen, embraced, disrupted and suppressed, like a rollercoaster ride.After this year's fierce competition, both opportunists and underdogs are basically out of the picture. Only three types of brands can survive now and in the future: strong brands, especially financially strong brands, brands that have insight into how the industry works, and new brands that have been restructured.Zhang concluded.