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China has the world's largest smoking population, and tobacco is a trillion yuan market.In 2018, the total industrial and commercial tax revenue and profits of China's tobacco industry reached 1.1556 trillion yuan, compared with less than 14 trillion yuan for the year.Unlike the supposedly state-owned tobacco industry, e-cigarettes, as consumer electronics, can be divided into monopoly and profiteering tobacco industries.
With domestic tobacco regulation becoming mainstream, mainstream trends and quitting glass bong online, due to their trillions of tobacco market, have attracted many players into the game.On the road to the capital crocodile chase wind, the e-cigarette industry has become the next wind worth looking forward to.
More than 90 per cent of the world's e-cigarette production now comes from China, one of which was caused by the introduction of smartphones, smart speakers and other gadgets to the shenzhen carnival, huaqiangbei, and the start of e-cigarette noise.
Although the development of e-cigarettes has been going on for more than a decade, e-cigarettes are really starting to attract money and entrepreneurs thanks to the American brand Juul.
Yule, based in San Francisco, has become one of the nation's e-cigarette industry's territorial sheep within three years of its founding.Altria Group, which owns Marlboro, the famous Marlboro brand, is paying $8bn for a 35 per cent stake in jul.Six months before altria bought Juul, its private equity valuation was still just $16bn.Based on the purchase price, altria's offer for yul is estimated at $38bn, more than doubling the company's valuation in just six months.
As traditional cigarette giants team up with emerging e-cigarette brands, high transaction prices are showing others the potential of the e-cigarette industry.
In addition to Juul, altria's iQOS is sold in more than 40 countries.Although still banned in China and the us, altria has made up for its presence in the e-cigarette industry by buying Juul.Juul and iQOS are not very similar, and they will become popular products for altria like marlboro.
But non-flammable heated cigarettes such as iQOS face strong regulatory policies in most countries.IQOS is subject to the provisions of China's "tobacco monopoly law" and cannot sell the product through official channels.IQOS tastes better than lookah glass bong review such as Juul.
As a result, the use of cigarette bombs and Juul and other small cigarettes will become the focus of competition among gamers.Zhao yangbo, vice President of capital investment at Qichen, said the domestic small tobacco market will be worth at least 10 billion yuan in 2019.In the long run, that's at least 100 billion markets.
Currently, there are about 1.1 billion smokers in the world, while China has more than 300 million smokers.When yule is valued at $38 billion due to the 13% penetration rate of e-cigarettes in the United States, the domestic e-cigarette industry will have a huge market prospect as e-cigarette products will gradually penetrate the traditional tobacco industry.
On July 22, Mr. Lo's ono e-cigarette completed its first round of financing, worth about $30 million.By 2019, the e-cigarette industry has raised more than $2 billion in financing.
Like the last outlet, the e-cigarette industry has replicated thousands of companies, and the number of e-cigarette companies that dream of being the next Juul has been replicated in the e-cigarette industry.At present, there may be more than 3,000 e-cigarette companies in China.
Such fierce competition is also a sign of players' optimism about the development of water pipes for sale.But when the wind blows out, most companies may be left in disarray.
The root of all evil, the artifact of quitting smoking
Two months ago, wang yuan, a member of a well-known men's group, sparked a heated debate among Internet users about smoking in public places.Many Internet users accused wang of violating Beijing's anti-smoking regulations by smoking in public places.Zhang jianshu, President of the Beijing tobacco control association, said wang had violated Beijing's ban on smoking and that public figures should pay attention to the social impact.He wants a public apology.
Although the tobacco industry contributes a lot of tax revenue to the country, China has cut its current smoking rate from 27 percent to 20 percent, according to the healthy China 2030 plan.
In addition, the "advertising law" has very strict restrictions on tobacco advertising.The new advertising law of the People's Republic of China prohibits tobacco advertising in mass media, public places, public transport and outdoor areas.It is prohibited to send any form of tobacco advertising to minors, mainly through offline sales, but not online.