Lookah glass for sale line how to break out?
by linbin on May 22, 2020
At the policy level, the 2018 "notice on banning the sale of lookah glass for sale to minors" clearly states that lookah glass for sale should not be sold to minors.The new November rules also protect minors from selling lookah glass for sale, but do not yet cover offline controls.How to standardize the offline policy in the future is also the most concerned issue for many lookah glass for sale enterprises.
Zhang dong, an administrative law expert and senior partner at dacheng law firm, had previously told burning finance what kind of policies the country would draw up, focusing on what categories of lookah glass for sale needed to be regulated.If lookah glass for sale is regulated as a drug, it is too restrictive;If lookah glass for sale is regulated as a medical device, lookah glass for sale is not as helpful for smoking cessation as advertised, nor is it true.Lookah glass for sale is likely to be incorporated into a mature regulatory system for traditional tobacco, with a relatively robust tax policy."He said.
With the development of domestic lookah glass for sale industry, offline smoking will inevitably make a comeback.Lookah glass for sale's rapid growth over the past two years has been helped in large part by money and the Internet, but it has touched the bottom line for tobacco groups.
Offline business is not a day's work.The game between brand and channel will be a long-term topic.
Sun haiming, founder and CEO of platinum lookah glass for sale, believes that at this stage, high-quality channels are scarce, and merchants and agents have to rely on channels, just like the old scalpers in the market, recycling and education market.On the contrary, it is relatively easy to make money by holding high-quality mobile platforms and channels, rather than squeezing goods, high margins and various subsidies.
Some practitioners joke: "what's the most profitable lookah glass for sale right now?"Shopping malls make the most money."In order to open a store and rent a store, the brand swarmed into the mall, sitting on the floor and bidding, vicious bidding.
There is no doubt that the online lookah glass bongs brand, with its shopping resources, is a beneficiary of the ban.The online sales ban was issued on the same day, with some brands simply saying "very happy" and "happy".
The founder of a lookah glass bongs brand believes the ban will lead to a restructuring of the industry, which will stimulate new opportunities.Our main task now is to grab territory, and the window of time is only one or two months."His reasoning: the brand is just responding to the fact that web traffic has been forced offline, so one thing to do now is to capture web traffic, and the other is to capture new offline channels.
Fulu is testing its direct delivery service in Beijing, an agent told burning finance.The user makes an appointment through a furu employee, and the dispatcher will deliver the product at the specified time.In this way, on the one hand, we can achieve the goal of continuing offline sales, and at the same time, we can identify minors.However, this will increase operating costs compared to selling on e-commerce platforms.
Accelerating shop openings has become a common choice for many lookah glass bongs brands, but there are different approaches to what kind of stores to open.
Zhao yangbo, vice President of capital investment at qichen, said that with the online sales ban in place, the lookah glass for sale industry will have more collection stores than specialty stores in the future.
In the past, the lookah bongs industry has been dominated by boutiques, with franchisees joining a single brand that independently bears the costs associated with opening a store.Zhao yangbo believes that there will be such a situation in the future: multiple brands and products will be different, sharing the cost of setting up shop, and the channel side will coexist from a single brand to multiple brands. No matter agents, channel suppliers or users, they will gradually start to choose brands.
For the brand side, the form of collection store reduces the cost of setting up shop and increases the choice of channels;For franchisees, it reduces operational risk associated with a single brand and increases operational flexibility.
The battle for the offline breakthrough for lookah bongs has officially begun.The success or failure of lookah bongs in this early winter will depend as much on the effectiveness of offline breakthroughs as on regulatory attitudes.